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Research papers

The market research function in companies in the nineties

Opening speech from Jean-Louis Laborie at the 42nd ESOMAR Congress.

Catalogue: ESOMAR Congress 1989
Author: Jean-Louis Laborie
September 1, 1989
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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties


Research papers
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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties (French). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties-french-


Research papers

The third generation of qualitative research (French)

Qualitative research has become not only a tool for determining the elements capable of orienting marketing action, but a good way, thanks to the existence of a read-write memory, of following the evolution of data from one study to the next. Today,...

Catalogue: ESOMAR Congress 1989
Author: Georges Guelfand
September 1, 1989
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Citation

Guelfand, G. (1989a, September 01). The third generation of qualitative research (French). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-third-generation-of-qualitative-research-french-


Research papers

Home shopping in the United States

Shopping in the past 150 years has moved from the town square to main street to the mall and, now, to television and computers. Unlike earlier forms of shopping at home (catalogs, direct mail)j today the process is interactive and almost...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Helen Katz
June 15, 1989
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Citation

Katz, H. (1989a, June 15). Home shopping in the United States. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/home-shopping-in-the-united-states


Research papers

Overview

It is no news that more people in the United States are living longer than ever before and that they are relatively more vigorous at chronological ages that used to be considered old. This trend toward longer life combined with the social trends to...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Rena Bartos
June 15, 1989
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Citation

Bartos , R. (1989a, June 15). Overview. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/overview


Research papers

The communication society

A hundred years ago, as the eighteen hundreds were drawing to a close, there were many speculations about the shape of the coming century. In fact our forefathers seemed to have speculated more about the coming twentieth century than we speculate...

Catalogue: ESOMAR Congress 1989
Author: Hans L. Zetterberg
June 15, 1989
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Citation

Zetterberg, H. L. (1989a, June 15). The communication society. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-communication-society


Research papers

Research in the 90's

The need exists to bring the individual back into the forefront of research, whether qualitative or quantitative. It is predicted that in the ’90’s, the mean score and the group discussion will decline in prevalence & disaggregated data...

Catalogue: ESOMAR Congress 1988
Authors: Michael M. Roe, Rory P. Morgan
September 1, 1988
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Citation

Roe and Morgan (1988a, September 01). Research in the 90's. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/research-in-the-90-s


Research papers

7,8,9 out! Could this be the future of market research in companies?

Marketing researchers have traditionally been very active in refining techniques and methods for obtaining better information. In their day-to-day practical work they are not so accustomed to examining their own behaviour. In particular, there is an...

Catalogue: ESOMAR Congress 1988
Author: Ulrich Lachmann
Company: Philips International
September 1, 1988
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Citation

Lachmann, U. (1988a, September 01). 7,8,9 out! Could this be the future of market research in companies?. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/7-8-9-out-could-this-be-the-future-of-market-research-in-companies-


Research papers

Is marketing research going another way? (French)

Marketing research is developing rapidly. This paper attempts to give the up-to-date situation on recent developments both as regards new technologies and methods. The field of retailing, neglected by marketing research for a long time, is now...

Catalogue: ESOMAR Congress 1988
Author: Gerard Hermet
Company: GfK
September 1, 1988
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Citation

Hermet, G. (1988a, September 01). Is marketing research going another way? (French). ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/is-marketing-research-going-another-way-french-